Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
Resources for lecturers and students are available for this title, below.
Lecturer resources to accompany Fundamentals of Marketing:
• PowerPoint slides • Test bank • Essay questions • Tutorial activities • Marketing Resource Bank • Pointers on answering discussion questions • Figures and tables from the book in electronic format • VLE content
• Case Insight videos (also available to students) &...