Chapter 14 Embracing Social Media

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. The major risk of social media to businesses is ________.

the loss of reputation correct incorrect

the rapid spread of marketing materials correct incorrect

the promotion of dialogue with consumers correct incorrect

the means to evaluate the post-purchase experience through feedback correct incorrect

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. Social media provides consumers convenient access to ________.

product tastings, forums for asking product-related questions, and online shopping correct incorrect

product information, product comparisons and reviews, and consumer support correct incorrect

product information, brick-and-mortar shopping, and consumer support correct incorrect

product comparisons and reviews, online shopping, and consumer proposals correct incorrect

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. Social media allows businesses to control conversations about themselves.

True correct incorrect

False correct incorrect

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. Twitter is the social media platform most used by Canadians.

True correct incorrect

False correct incorrect