Chapter 3 Web exercises

Analysing Global Industries

The Global Car Industry

1.
- a. Identify the big global car manufacturers.
- b. Find out their market shares and calculate the share held by the 5 largest firms.
- c. Is the market perfectly competitive, monopolistically competitive, oligopolistic or a monopoly? Justify your answer.
2. Use Porter’s Five Forces model to:
- a. Identify which forces are most important for big car makers. Justify your choice of forces.
- b. Analyse the responses of the big manufacturers to these forces. In your analysis, explain why China is important for the big car makers.

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