Practice Quiz Chapter 12

. Unlike journalists, social researchers conducting a content analysis are especially interested in ________.

who wrote the material

where the material was written

what was left out of the material

what is written

. Coding in content analysis ________.

is a secondary concern

relies on interpreting forced-choice selection questionnaires only

develops a theory from the written words

relies on the use of a coding schedule to standardize data collation

. An important goal in designing a coding manual for content analysis research is ________.

to generalize results of quantitative research

to reduce inconsistency between coders

to give meaning to objectivist research

to eliminate the need for a pilot test

. A coding scheme for the quantitative content analysis must ________.

have exhaustive schedules

have long instruction sheets

be tested with a pilot

set clear units of analysis

. Ethnographic content analysis ________.

may vary in its epistemological assumptions according to the research project

is the same as qualitative content analysis

involves the researcher revising the coding categories throughout the whole research project as the data are examined

involves the researcher revising the coding categories, but this is limited to one revision

. In content analysis, semiotics ________.

is a quantitative methodology

is the science of salience

seeks to expose hidden meanings in texts

is a secondary content analysis method used only after conversation analysis is completed

. In semiotics, a(n) ________ is the thing that indicates an underlying meaning.

a sign

a signifier

an induction

a signified

. In semiotics, polysemy is ________.

a secondary meaning ascribed to a signifier

the obvious meaning of a signifier

the recognition that signs may be interpreted differently

the main purpose of quantitative research data analysis

. ________ seeks its meaning from the perspective of the author, considering the social and historical context within which the test was produced.

Contextualization

Semiotics

Hermeneutics

Multi-construct

. Conclusions made in content analysis ________.

typically report on all possible interpretations

reflect the interpretations of a particular researcher

are routinely re-interpreted in repeat experiments

are always bolstered by quoting numerical data

. Assumptions is conversation analysis do NOT include that ________.

talk is structured

themes will be readily discernible

talk is forged contextually

analysis should be grounded in data

. Conversation analysis characterizes talk as ________.

focused on content

organized by preferred and non-preferred responses

including reflectivity pairs

relying on a multi-strategy interaction

. Discourse analysis ________.

is a realist perspective

is subsumed by conversation analysis

is less flexible than conversation analysis

recognizes and analyzes strategies employed to create different effects

. Prominent themes in discourse analysis, according to Gill, do NOT include ________.

discourse is a topic

discourse is rhetorically organized

discourse is a form of action

language is destructive

. An advantage of content analysis is ________.

it reduces the chances of invalid conjecture

it overcomes social barriers to researcher access

its stringent rules that tie it to written text

it makes it easier to understand why people behave in certain ways

. Content analysis can only be used for printed and aural materials.

TRUE

FALSE

. Content analysis can only be used with quantitative research.

TRUE

FALSE

. Content analysis can be concerned with counting words that are paired together.

TRUE

FALSE

. Content analysis is concerned only with the subjects identified by the words written on the page, not with implied subjects.

TRUE

FALSE

. Coding categories for content analysis must be mutually exclusive.

TRUE

FALSE

. Qualitative content analysis examines documents for their content without regard for the context in which they were generated.

TRUE

FALSE

. The hermeneutics process is conducted during the data gathering stage.

TRUE

FALSE

. Research indicates that many readers do not accept the interpretation of the author at face value but rather they read material with a critical view.

TRUE

FALSE

. In conversation analysis, social order is an achievement, not an objective reality to be discovered.

TRUE

FALSE

. Conversation analysis is a strictly quantitative approach.

TRUE

FALSE

. Conversation analysis focuses on reflexivity in the process.

TRUE

FALSE

. Cultural contexts are not permitted in conversation analysis.

TRUE

FALSE

. Quantification rhetoric is statements involving numbers or quantities made to support/refute arguments.

TRUE

FALSE

. Discourse is a topic in itself, not just a means of getting at a reality that underlies it.

TRUE

FALSE

. Critical discourse analysis is not concerned with political conflicts and issues of social justice in the texts it examines.

TRUE

FALSE

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