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. What is the main difference between a focus group and a group interview?

Group interviews involve fewer participants. correct incorrect

Focus groups are used to study the ways people discuss a specific topic. correct incorrect

There is no moderator present in a focus group. correct incorrect

Focus groups save more time and money. correct incorrect

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. How have focus groups been used in market research studies?

To distribute questionnaires. correct incorrect

To discuss research methodology. correct incorrect

To test new product and advertising concepts. correct incorrect

To calculate market shares of the biggest brands. correct incorrect

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. Why is it particularly difficult to get an accurate record and transcript of a focus group session?

Because you cannot use a tape recorder in a focus group. correct incorrect

Because focus groups are transcribed several years after they are conducted. correct incorrect

Because the researcher often forgets to take notes. correct incorrect

Because there are many different voices to listen to at once. correct incorrect

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. When might it be useful to conduct a relatively large number of focus groups?

When there are plenty of willing volunteers who meet the relevant criteria. correct incorrect

When you want to capture as much diversity in perspectives as possible. correct incorrect

When participants' views are likely to be affected by socio-demographic factors. correct incorrect

All of the above. correct incorrect

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. What is the role of the moderator in a focus group?

To stimulate discussion and keep the conversation on track. correct incorrect

To ask leading questions and dominate the discussion. correct incorrect

To sit away from the group and observe their behaviour. correct incorrect

To evaluate the group's performance on a particular task. correct incorrect

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. What are "natural groups" in the context of focus group research?

Groups of non-human animals studied in their natural environment. correct incorrect

Random samples of participants from the general population. correct incorrect

Groups of participants who already know each other. correct incorrect

Groups of strangers selected from a particular location. correct incorrect

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. What is a key advantage of a focus group?

It is nice for people to get together for a chat. correct incorrect

It might reunite participants who haven't seen each other for a while. correct incorrect

It's appropriate as it brings feminists together. correct incorrect

It allows multiple participants' perspectives correct incorrect

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. What are the two main forms of group interaction that Kitzinger identifies in focus group sessions?

Altruistic and aggressive correct incorrect

Complementary and argumentative correct incorrect

Conventional and alternative correct incorrect

Passive and assertive correct incorrect

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. Why have feminists argued that focus groups successfully avoid "decontextualizing" their participants?

Because they study the individual as part of a social context. correct incorrect

Because they tend to be carried out by female researchers. correct incorrect

Because moderating a focus group demands great technical knowledge. correct incorrect

Because the data tends to be analysed using post-structuralist theories. correct incorrect

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. Which of the following is not a limitation of the focus group method?

The researcher has little control over how the discussion proceeds. correct incorrect

It reveals the way social meanings are jointly constructed. correct incorrect

It produces a large volume of data that can be difficult to analyse. correct incorrect

People in groups tend to agree and express socially desirable views. correct incorrect