The active, systematic process of discovery, leading scholars from observation to knowledge to theory.

Proposing hypotheses and conducting experimental studies to test those hypotheses.

A scientist's philosophical questions about how to best create and expand knowledge.

A scientist's philosophical questions about the proper role of values in research and theory building.

The deep reading of an individual message or group of messages.

A scientist's philosophical questions about the nature of reality and what is knowable.

A unified, coherent, and organized set of explanations, concepts, and principles describing some aspect of the world.

The social world's rules, norms, and beliefs.

The idea in science that every answer should produce new questions.

The search for patterns, relationships, and consistencies in the social world.

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