The Marketing Environment
Overview
This activity will introduce you to a number of sources that can be useful when conducting competitors’ analysis.
Activity Description
Below is a useful website that might be useful in analysing competitors’ strategic activities. As the Marketing Manager of Starbucks Coffee Shop, use the site to help you answer the following questions:
- Who are your competitors?
- What products or services are they selling?
- How much market share do they have?
- What were their past strategies?
- Are they using the same strategy?
- How aggressive are they on the promotion front?
- How competitive are they?
- Are their strengths and weaknesses the same as yours?
- How big of a threat are they to you?
- How do their strategies affect your business?
Websites
http://pestleanalysis.com/marketing-competitor-analysis/
The website PESTLE Analysis provides concise explanations of the importance of marketing competitors analysis including various useful tools in conducting it.