Internet Activities 17.3 Salesforce.com

Business-to-Business Marketing

Overview
This activity introduces you to Salesforce.com and their flagship Salesforce Automation (SFA) application.

Activity Description
Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. Visit the website for Salesforce.com and review the organisation’s flagship sales force automation (SFA) application 'Sales Cloud 2'.

Consider the following in your review:

  • What is the application’s purpose?
  • Describe some of the application’s features.
  • What types of analysis could you do with this application?
  • How would this application improve salesforce effectiveness?
  • How much would a licence cost you to run for Small Teams?
  • What do you think the software will not be able to assist a sales representative with?

Website
http://www.salesforce.com/uk/
Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services.

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