Business-to-Business Marketing
Overview
This activity introduces you to Salesforce.com and their flagship Salesforce Automation (SFA) application.
Activity Description
Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. Visit the website for Salesforce.com and review the organisation’s flagship sales force automation (SFA) application 'Sales Cloud 2'.
Consider the following in your review:
- What is the application’s purpose?
- Describe some of the application’s features.
- What types of analysis could you do with this application?
- How would this application improve salesforce effectiveness?
- How much would a licence cost you to run for Small Teams?
- What do you think the software will not be able to assist a sales representative with?
Website
http://www.salesforce.com/uk/
Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services.