Digital and Social Media Marketing
Overview
In this activity, you will learn more about how EY use Twitter to maintain an on-going real dialogue with their followers.
Activity
Imagine you’re hired as an intern and will assist in managing EY’s social media to recruit a new set of graduates. Using the social media platforms available, decide which should be used and what messages would be broadcasted.
Consider the following:
- What sort of relationship do you want to build?
- What are the types of conversations that would help form a conversation and authentic engagement?
- What topics would be most relevant to students as they approach graduation and start job hunting?
- How would the topics and potential messages for graduates differ to Ernst and Young’s messages to their clients?
- How does the Twitter page inspire followers to engage in this community and form around EY’s brand values?
Websites:
https://twitter.com/EY