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Resource Title: Philip Kotler on Marketing Strategy
Brand and/or Topic: Marketing Strategy
Resource Description: Philip Kotler gives a key note discussion on Marketing Strategy, ‘Create, Communicate and Deliver Value to a Target Market at a Profit’.
Channel: London Business Forum
Link (URL): http://www.youtube.com/watch?v=bilOOPuAvTY
Resource Title: Competitive Marketing Strategy
Brand and/or Topic: Competition
Resource Description: Top scholars from the University of Rochester, Stanford and Minnesota dig into advertising spill-over effects, the role of paid and earned media, and how social impacts purchase decisions.
Channel: Center for Customer Insights at Yale SOM
Link (URL):https://www.youtube.com/watch?v=tMps-_MfOR8
Resource Title: Jo Fairley - Co-founder of Green & Black's Chocolate
Resource Description: Green & Black's co-founder Jo Fairley, talks about ethics, and the importance of quality
Link (URL):https://www.youtube.com/watch?v=VsCnAsstSLg
Channel: NMP Live – Speaker Bureau & Celebrity Booking Agency
Resource Title: CYOD - an alternative to BYOD
Resource Description: Bring Your Own Device is a strategy that is widely talked about but there are pitfalls as well as advantages. Vodafone is introducing Choose Your Own Device, a solution that can overcome the disadvantages of a BYOD strategy.
Link (URL): https://www.youtube.com/watch?v=FBmjFfo6yU8
Channel:Lurkat Teacher
Resource Title: The Balanced Scorecard
Resource Description: Professor Bob Kaplan the concept of the balanced scorecard and the Driving Corporate Performance program. The most valuable assets of a company are their people, customer relationships, and innovation. The balanced scorecard gives a structured, comprehensive framework for measuring all the important assets and capabilities of an organization traditionally labelled as intangible assets.
Link (URL): https://www.youtube.com/watch?v=oNy8kupW8oI
Channel: Harvard Business School Executive Education