Sundararajan/Macdonald, Lean, Ethical Business Communication
Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online.
Resources for Lean, Ethical Business Communication
Instructor's Manual (by Susan Hesemeier, MacEwan University) Each chapter includes a chapter outline, suggested individual and group activities, and additional film, web, and print resources.
Test Bank (by Iman El Meniaway, University of Saskatchewan) Each chapter includes 20 multiple choice questions, 10 true or false questions, and 10 short answer questions. Each question includes answers and page referen...