Chapter 11 Learning Objectives:

  1. Describe the four general features of field research.
  2. Distinguish between nonparticipant and participant observation.
  3. Explain the difference between structured interviewing in survey research and in-depth interviewing in field research.
  4. Describe the steps in the process of planning and conducting field research.
  5. Evaluate field research, identifying its strengths and weaknesses.

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