Chapter 8 Multiple-Choice Questions

Chapter 8 Multiple-Choice Questions

New Proposition Development and Innovation
. In order to understand different elements and benefits, we refer to three different product levels. This level consists of the physical good or delivered service that provides the expected benefit.

. ____________ are products that consumers had not planned to buy but are persuaded at the very last minute to pick up and put in their trolley or basket.

. __________________are products, other than raw materials, that are necessary to ensure that the organization can continue functioning.

. This is a term used to refer to the process when a successful brand is used to launch a new product into a new market:

. Buildings, heavy plant and factory equipment necessary to build or assemble products are examples of:

. This term describes a stage in the new product development process, undertaken when a new product is tested with a sample of customers or is launched in a specified geographical area to judge customers' reactions prior to a national launch.

. These are non-durable goods or services, often bought with little pre-purchase thought or consideration:

. ________________reflect a purchaser's high level of involvement in the purchase decision. There is a high perceived risk in these decisions so consumers spend a great deal of time, care, and energy searching, formulating, and making the final decision.

. These goods are bought infrequently, used repeatedly and involve a reasonably high level of consumer risk:

. This is a group of people in the process of diffusion who enjoy being at the leading edge of innovation and buy into new products at an early stage:

. The process by which individuals accept and use new propositions is referred to as:

. In this stage of the innovation-decision process of adoption, consumers become aware of the new product. They have little information and have yet to develop any particular attitudes towards the product.

. At the highest end of innovation maturity, firms seek to integrate the services dimension as part of their total offer. This is known as:

. In the _________ stage in the adoption process, consumers become aware of the new proposition. They have little information and have yet to develop any particular attitudes towards the product. Indeed, at this stage consumers are not interested in finding out any more information.

. These goods are low-priced products that are bought frequently, are used just once, and incur low levels of purchase risk:

. Which of the following is a type of consumer product bought relatively infrequently and which requires consumers to update their knowledge prior to purchase?

. Which of the following are bought very infrequently, are very expensive and represent a very high risk?

. The success rate of new products is consistently poor. No more than one in 10 new products succeeds. The reasons for this high failure rate include:____________

. Which of the following is a form of purchase behaviour that occurs when consumers have a suitable product and purchase experience and where they perceive low risk?

. This is a group of closely related products. They are related through technical, marketing, or user considerations, such as the three Galaxy S6 phones offered by Samsung.

Back to top