Chapter 8 Multiple Choice Questions

. Traditionally consumer rights were based on the notion of _______ or _______ where the responsibility lay with consumer to avoid subpar products. However, this has gradually eroded due to increased ________ at a ________, EU and UN level.

Caveat emptor, Company Responsibility, Informal codes, International

Caveat emptor, Buyer beware, Regulation, National

Cemptor Eaveat, Buyer beware, Regulation, National

Cemptor Eaveat, Company Responsibility, Informal Codes, International

. Which of the following pricing issues relate to consumer rights?
1. Price fixing;
2. Slotting fees;
3. Fitness for purpose;
4. Predatory pricing.

1,2,4

1,2,3,4

1,2

1,4

. Typical advertising regulatory bodies suggest, for example that adverts must not: encourage _________, cause unnecessary ________ or _____, and must not cause _______ offence.

Unsafe practices, Wants, Fear, Trivial

Unsafe practices, Distress, Fear, Serious

Safe practices, Wants, Jealousy, Trivial

Safe practices, Distress, Jealousy, Serious

. Ethical issues related to marketing communications include the fact that they are _________ and unavoidable, they create ________ needs, reinforce _________ and perpetuate _________ and ______.
_.

Intrusive, Artificial, Consumerism, Insecurity, Social Stereotypes

Intrusive, Artificial, De-materialism, Security, Happiness

Intrusive, Real, Consumerism, Insecurity, Happiness

Intrusive, Real, De-materialism, Security, Social stereotypes

. When the true cost an item is deliberately obscured by a company this is known as?

Predatory pricing

Deceptive pricing

Price fixing

Skimming

. The state of being unable to make an informed, reasoned decision about a product purchase is known as?

Consumer inclusion

Consumer competence

Consumer exclusion

Consumer vulnerability

. ________ is the right of a consumer to control what information companies can collect about them and how it is stored, used and shared.

Consumer inclusion

Consumer control

Consumer privacy

Consumer exclusion

. Which of the following factors are considered to be the key benefits of micro-finance?
1. Financial inclusion;
2. Poverty alleviation;
3. Economic growth;
4. Cultural homogenization.

1,3,4

1,2,3

1,2,3,4

2,3,4

. Cognitive ______ models such as the Theory of _________ serve to try and explain consumer behaviour, but arguably somewhat oversimplify and overestimate individual ________.

Decision, Market equilibrium, Rationality

Attitudinal, Planned Behaviour, Social pressures

Decision, Planned behaviour, Rationality

Attitudinal, Market equilibrium, Social pressures

. Which of the following are considered to be means of, or strategies for, more sustainable consumption?
1. Product recapture;
2. Service replacement for products;
3. Product ownership;
4. Demand reduction.

1,3,4

2,3,4

1,2,3

1,2,4

Quiz Content