Understanding Human Communication 13e Student Resources is no longer available and it was replaced by Understanding Human Communication 14e.
Social Identities and Biases
Social Identities and Biases
A construct originally created to explain differences between people whose ancestors originated in different regions of the world—Africa, Asia, Europe, and so on
An attitude that one’s own culture is superior to other cultures
An unfairly biased and intolerant attitude toward others who belong to an out-group
A construct that refers to the degree to which a person identifies with a particular group, usually on the basis of nationality, culture, religion, or some other unifying perspective