Chapter 3 Outline: Part I

Instructions go here.

  • coculture
  • salience
  • individualistic
  • collectivistic
  • low context
  • high context
  • uncertainty avoidance
  • power distance
 
  1. Culture, while not easy to define, can be understood as the language, values, beliefs, traditions, and customs people share and learn.
    1. A group within the culture is a
        , membership in which can elicit both pride inside and stigmatization outside the group.
        • describes the weight we attach to cultural characteristics.
        • Cultural differences are generalizations; sometimes differences within cultures are greater than between them.
      • Cultural values and norms shape communication.
        1. Cultures valuing the individual more are said to be
            , whereas
              cultures put group above self.
            • Two distinct ways members of various cultures deliver messages are
                and
                  .
                • Cultures have ways of coping with unpredictable situations. The level of
                    reflects reaction to ambiguous circumstances.
                  • The extent of the gap between social groups who possess resources and those who don’t is called
                      , which signals class separation or class equality.
                    • Some cultures prefer silence in communication to excessive talk.
                    • Cultures fall on a spectrum with respect to cooperation and competition (also described in terms of masculinity, femininity, and androgyny).

                   

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